Case Alma Media: Identity and Access Management

Identity is step one when turning free users into subscribers, and the goal is to monetise these interactions.

Digitalization has transformed the media industry from a network of products, like newspapers, video rentals, and paperback books, to a network of services. We now consume our news through mobile apps, rent movies from streaming services, and have date night recipes delivered to our smartphones.

But convenience also brings challenges. Every interaction with an online media service requires an account, and each account requires a username and password. That’s hundreds of passwords for the consumer, and countless database entries for media organizations trying to get to know their customers.

For multi-brand media companies, particularly those who’ve engaged in any kind of M&A activity, the identity puzzle is even more complex. Assorted login pages, different types of authentication, and muddied databases of users and enterprise customers make it nearly impossible to build brand loyalty and effectively monetize interactions with subscribers.

With the support of our partners at Auth0, we created a guide on the top identity issues facing multi-brand media companies in the digital age, and how to solve them.

Auth0 differs from the competition by delivering pre-made and fully functional Identity Access Management features that can be used with minimal configuration effort.